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That year also saw the relaunch of Admitad Extension, an extension for Google Chrome that makes it possible to get links to products right on advertisers' websites and to find affiliate programs in Google and Yandex search results.
Admitad continued to expand its offering of tools, introducing Admitad Bot for Telegram (allows creating affiliate links on any device in a few seconds) and Unique Promo Codes (for placing offers without affiliate links).
The tracking system was updated with the introduction of TagTag, a new system of integration through tracking codes. This improved the quality of order tracking and, among other things, allowed for cross-device tracking. Admitad also launched CPA Offline—a solution that lets advertisers create affiliate programs for offline stores.
The company continued to expand abroad and opened an office in the UAE.
2017 saw the completion of one of Admitad's most important developments and the launch of Mobile SDK, a tool for tracking actions on mobile apps so that users who go from the mobile version of the site to the app don't fall through the cracks.
Admitad added Lost Orders to its arsenal, allowing publishers to look for or review orders that did not make their way into reports or were declined by mistake.
Admitad also began developing its cooperation with bloggers, added the Shortlink tool to its platform, and introduced ad space validation on social networks.
The Admitad Invest fund was launched on a trial basis for investment in outside projects, including cashback service LetyShops.
Pursuing its strategy of increased international presence, Admitad opened offices in Istanbul, Turkey, and Gurugram, India.
The first Admitad Expert conference was held in September of that year. It has since become an annual event where top publishers and major advertisers meet to share their expertise in affiliate marketing.
New tools and updates included ReTag (a tool for advertisers and publishers), Admitad API, and install tracking. The first Admitad Lounge, an industry-specific business event, was also held that year.
The company also continued to develop useful tools nonstop, releasing, for instance, Product Feeds—an instrument that grants publishers easy access to advertisers' product catalogs and automates the process of filling ad spaces with products.
Other tools developed in 2012 include SubIDs and the Link Checker.
One way Admitad communicates with publishers is through its corporate blog that was launched in 2011.
The founder and CEO of the company is Alexander Bachmann.